Make America Go Away: How Greenland's Viral Mockery Is Weaponising Soft Power

Red caps, clown nose billboards, and polar bear memes. Greenlanders have turned mockery into a unified cultural resistance that is undermining Washington's credibility one viral video at a time.

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Make America Go Away: How Greenland's Viral Mockery Is Weaponising Soft Power

Greenlanders have turned mockery into a weapon. Viral videos of locals trolling Americans, red caps reading "Make America Go Away," and a Copenhagen billboard selling a clown nose to President Trump have unified a cultural resistance movement that is undermining Washington's diplomatic credibility one meme at a time.

The MAGA Hat Gets a Makeover

Red baseball caps spoofing Trump's iconic slogan have become the symbol of Danish and Greenlandic defiance. The caps, reading "MAGA: Make America Go Away," have spread across social media and public protests in both countries.

The hats were created by Copenhagen vintage clothing store owner Jesper Rabe Tonnesen. Early batches flopped last year. Then the Trump administration escalated its rhetoric, and inventories sold out within one weekend. Tonnesen has since ordered several thousand more.

"When a delegation from America went up to Greenland, we started to realise this probably wasn't a joke," Tonnesen told ABC News.

The original design featured wordplay: "Nu det NUUK!" It plays on the Danish phrase "Nu det nok," meaning "now it's enough," substituting Nuuk, Greenland's tiny capital.

Going Viral

The mockery has spread beyond hats. Videos of Greenlanders trolling Americans have accumulated millions of views. One clip, captioned simply "Greenland trolling the US," has been viewed over four million times and prompted thousands of reactions.

Replies to the viral content have been sharply divided. Pro-Trump commenters claimed the footage showed American cities, not Greenland. The original poster responded by posting more footage, noting the reaction from "slabbering MAGA freaks."

A separate "defiance and solidarity video" for Greenland was described by viewers as "EPIC." The 14-second clip showing a baby demanding Greenland and crying when denied has been viewed over four million times.

The Billboard That Launched a Thousand Shares

A Copenhagen billboard has gone viral after offering President Trump a clown nose for sale. The ad, placed at Trianglen in the Danish capital, reads: "Greenland isn't for sale. But luckily this is, Mr. President."

The billboard was created by Danish classifieds platform Gul&Gratis. The clown nose is priced at 25 Danish kroner, approximately three euros.

Meanwhile, AI-generated memes have added to the pile-on. One viral video showed polar bears dragging Trump away as he attempted to plant an American flag in Greenland's icy terrain.

Europeans Rally

The mockery reflects deeper solidarity. Norway has declared it stands with Denmark and Greenland. European governments have rallied behind Copenhagen, with France, the UK, and Germany meeting to prepare a defensive force.

Opinion polling indicates roughly 85 percent of Greenland's population opposes joining the United States. All five Greenlandic political parties have issued a joint statement: "We don't want to be Americans, we don't want to be Danish; we want to be Greenlanders."

This follows earlier polling showing three in four Americans also oppose taking Greenland, with overwhelming majorities against using military force.

Americans Distance Themselves

Not everyone is laughing at the same jokes. Americans critical of their government have taken to the replies to distance themselves from the threats.

"Advertise these in Canada, you will make a fortune," wrote one commenter about the hats.

"I'm an American who stands with Greenland. You already said no," wrote another, posting a Greenland flag.

The sentiment tracks with polling. When Steve Bannon threatened that Canada could be "the next Ukraine," it underscored what European observers already knew: no American ally is safe from Washington's bullying.

Soft Power in Action

The cultural resistance represents something analysts call soft power, the ability to shape preferences through attraction rather than coercion. By making Trump's ambitions look ridiculous, Greenlanders have shifted the narrative from military threat to global laughing stock.

As one Danish protester told reporters: "I want to show my support to Greenland and also show that I don't like the president of the United States."

The trolling continues. Every meme shared, every hat sold, and every viral video viewed adds to the weight of global opinion against acquisition. The people of Greenland may not have a military, but they have WiFi and a sense of humour. Sometimes that is enough.

S
Sophie Dubois

January 22, 2026